We invited our very own Kendra Goffredo – a three-time StorySlam champion – to share the importance of storytelling in driving transformational change. In her role as a Senior Management Consultant at Percipio Group, Kendra equips leaders with the storytelling skills they need to increase engagement, simplify complex ideas, build trust and credibility, and motivate their people to take action
The Benefits of Storytelling in Organizational Change Efforts
- Engagement and Connection: Stories have a unique ability to capture attention and foster emotional connections. When leaders use storytelling to communicate the vision and goals of a change initiative, they can engage employees on a deeper level, making the change feel more personal and relevant.
- Simplifying Complex Concepts: Organizational change often involves complex processes and ideas. Effective storytelling simplifies these concepts, making them more accessible and understandable. By framing change in a narrative, leaders can help employees grasp the bigger picture and see how their roles contribute to overall success.
- Building Trust and Credibility: Trust is crucial during times of change. Sharing stories of past successes, challenges, and lessons learned can build credibility and trust in leadership. It shows transparency and authenticity, which are essential for gaining buy-in from employees.
- Motivating and Inspiring Action: Well-crafted stories are incredibly motivating. They inspire employees to take action and embrace change by highlighting the positive outcomes and benefits. A compelling story can create a sense of urgency and drive commitment to the change initiative.
Percipio Group: Your Partner in Storytelling
At Percipio Group, our People and Change Team brings the knowledge and expertise to support you and other leaders in developing and delivering stories that drive successful change.
Our team can help you:
- Use storytelling strategically to drive engagement, build trust, and inspire action.
- Identify and articulate key messages that align with the change initiative.
- Develop engaging and relatable stories that connect with employees on an emotional level.
- Enhance presentation and communication skills to deliver stories effectively.
If you are looking for a partner to help you craft and deliver a story of a successful change, let’s talk.
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Check out this video of Kendra’s win at a Moth StorySlam, where she recounts a near-death experience in a train tunnel right here in Portland, Oregon.
